It’s Time To Eat Ugly

I have a new favorite Twitter account, and it’s called @UglyFruitAndVeg. In addition to advocating for less food waste, they post hilarious pictures of “ugly” fruits and vegetables – such as thumbs up strawberry and batman kiwi.

About that food waste…. most people know Americans waste a crap ton of food. Be it from restaurants over serving to leftovers forgotten in the back of the fridge to a slightly browned banana being tossed, industrialized nations (the US, Canada, Europe, etc) waste more food than sub-saharan Africa produces each year, according to United Nations Environment Programme. In addition to wasting what we’ve already bought or made, we also waste about 26% of fruits and vegetables produced because they don’t meet the aesthetic standards of the supermarkets. That’s a quarter of the produce grown in our country, unused because Safeway, Stop and shop, and Wegmans think it’s too ugly to sell in their stores.

How Can We Fix It?

A few ways.

  • More people growing their own produce or buying from a farmer’s market. The farmer’s markets are much less finicky about the aesthetics of their produce, and most people won’t throw away a vegetable they’ve grown unless it actually went bad.
  • Copy the French. The video about French grocery chain Intermarche and their initiative “Les Fruits et Legumes Moche” or the “Inglorious Fruits and Vegetables” made waves on social media last year. If you missed it, essentially the supermarket bought ugly produce that would have been tossed and sold it for 30% cheaper. You can watch a recap of the launch and how it worked on vimeo.
  • Advocate for different policies. End Food Waste has a petition out. If you’re so included, find it here.
  • Choose ugly. Sometimes, I try to choose the ugliest piece at the market because I worry it won’t get chosen by others. Am I the only one who worries about ugly produce being wasted?

I’m pretty excited to head to France in a few weeks, and I’ll be keeping my eye out for the Intermarche supermarket and some of their inglorious produce.

Photo c/o Jitze Couperus 

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