I have written two meal plans in my 5 years as a dietitian (excluding hospital menus, of course). I wrote the first one because I thought it was a good way to expand what I was able to offer, and help people in a different way. The second one was more of a diet template, written for a friend. Based on my experience with the first one, I decided this was not something I wanted to offer. Why?
For starters, it’s a lot of work if done right. There are numerous factors that determine the best diet for someone to follow, including:
- Past medical history
- Current lifestyle
- Client goals
- Diet history
- Fitness capabilities
- Dietary preferences
When creating a meal plan for 30 – 90 days (the length of time I usually see them offered), you need to make sure they are meeting their calorie goals, getting all the right micronutrients, eating foods they like at times convenient to their lifestyle, all while making sure there is flexibility because life happens. I wrote a draft of one month of programming for CrossFit Boston, and that was a walk in the park compared to writing a 30 day meal plan. I spent about 10 hours doing this, which makes it either expensive for the client or not that profitable for me. The best way to make money off of a meal plan is to create something completely generic at a couple of different calorie levels and sell it to as many buyers as possible.
Second, buying a meal plan is like paying the smart kid in class to do your homework for you. Continue reading I Don’t Write Meal Plans. Here’s Why.